Roofing Company Digital Marketing

If you’re tired of standard lead gen guys, you’ve come to the right place.

Become The Best

Known Roofer In Your Market

Are you tired of buying roofing leads from well-known companies that don’t deliver results? Do you feel like your current “marketing company” doesn’t understand the roofing industry?

At AlphaClose Marketing, we specialize in helping roofing contractors grow their business by implementing effective online marketing strategies. With our expertise in roofing company digital marketing, we know the specific challenges and opportunities in the roofing industry.

Discover How To Increase Your Sales And

Grow Your Business With Our Leading Roofing Company Digital Marketing System

We’re here to implement our proven strategies to elevate your roofing business. While there are many “marketing experts” out there, but they don’t understand the roofing industry like we do.

Our aim is to make you the top choice in the local roofing industry and boost your company’s revenue.

Our Internet Marketing Process

For Roofing Companies

Our Process for Roofing Company Digital Marketing

We have been helping roofing contractors with their marketing for a while now and have created a special marketing system specifically for roofing companies that we’ve developed over the last 3 years.

Through years of trial and error, we have developed a combination of effective marketing strategies that consistently generate results for our clients. It’s a mutually beneficial partnership for every roofer who joins us.

Through our extensive experience in internet marketing, we have identified what works and what doesn’t, and since we focus solely on the roofing industry, we have the data to support our methods!

At AlphaClose Marketing, our omnipresence marketing system is built on three core principles that form the foundation of our approach for roofing companies. These principles are:

  • Maximize Opportunities
  • Maximize Brand Impressions
  • Maximize Conversions

Now, let’s explore the strategies we implement to help your roofing company attract more leads than ever before…

Build A Roofing Website

For Both SEO And Conversions

The foundation of our omnipresence marketing system at AlphaClose is a visually appealing website that effectively converts leads. We have extensively tested various roofing website formats and designs, and we have identified a select few that outperform the rest.

Your website will feature compelling call-to-action buttons on both desktop and mobile devices. It will have a beautiful and fast-loading design, customized with content, imagery, and branding tailored to your business. This website will serve as the starting point for building your marketing system.

With our proven track record, your brand will look outstanding, and visitors will be eager to get in touch with you. We have conducted numerous tests to validate this. We will have your roofing business website up and running within a month.

As an AlphaClose client, every aspect of your website will be custom-built specifically for your business. Here are some of the features your website will include:

  • Mobile friendly and responsive design that works on all devices and adjusts to different screen sizes
  • Lots of well-organized pages with informative content about roofing to help your site rank well from the start
  • Forms that guide visitors through multiple steps and encourage them to request more information
  • Great pictures and videos that look professional
  • Fast hosting and high scores on Google Page Speed to make sure your site loads quickly and doesn’t lose visitors due to slow loading times
  • Custom content that is optimized for search engines (SEO)
  • A regularly updated blog with content that is friendly to search engines
Run Strategic Pay Per Click

Google Ads Campaigns

We want your brand to be visible everywhere people look. That’s how our proven system consistently generates many leads.

It starts with Google Ads and other pay-per-click advertising sources. We’ll quickly set up campaigns for your company, making sure you show up on Google for the terms you want in your local area. We also use display and remarketing ads to appear on major news websites and wherever your customers browse online.

Our PPC services for roofers make people notice your brand and make it easy for them to call you or request an estimate.

We’re able to achieve effective results and get a great return on investment because:

  • We have years of experience working with roofers, so we have a lot of data to help with YOUR campaign.

  • Our campaigns are already optimized from the beginning, so you don’t have to wait for your marketing agency to figure out what works for your market. This saves you from wasting thousands of dollars on ads before they find the right strategy.

  • On average, 1 out of every 5 clicks on your ads turns into a lead, a 20% conversion rate. And even if they don’t convert right away, they’ll continue seeing your brand, which will make them more likely to seal the deal later on.

Use Local SEO Strategies

To Rank In Google Maps

Use Local SEO Strategies To Rank In Google Maps

Ranking in Google Maps using local SEO strategies sets your company apart from competitors. When potential customers find you within the top 3 on Google Maps, you’ll notice a significant improvement in lead quality.

We specialize in roofing SEO and deliver effective results. Being featured in the top 3 on Google Maps for your services can be a game changer, and we typically achieve this within the first 90 days of working with our clients.

Local search engine marketing for roofers involves two main parts. The first part is on-page optimization.

  • Optimizing page titles and headers to target specific roofing types and geographic areas
  • Incorporate relevant roofing keywords across your website to improve search engine visibility.
  • Optimize images and video content for better performance.
  • Create valuable content that establishes your expertise and authority in your local area.

The other part is off-site optimization. Here are some things we do for this:

  • Creating valuable and relevant backlinks from reputable websites in the roofing and local area industries.
  • Build mentions and citations for your business in well-known online business directories.
  • Enhancing your brand’s online presence to make it prominent across various platforms.

Ultimately, your website will appear at the top of search results more than ever before.

Our team of roofing SEO experts is among the best in the industry. We continuously stay updated with the latest SEO trends while conducting testing within our own company. This guarantees that we deploy the most effective strategies to achieve fast results for your business.

Use Facebook & Instagram Ads

To Keep Your Roofing Company In Front Of Your Perfect Customers

Having a social media strategy for your roofing marketing plan can be extremely beneficial.

Facebook and Instagram have a huge user base, with billions of registered users. It’s important to tap into these platforms to reach potential customers.

Facebook ads provide a great opportunity to connect with users on social media. We can target them directly with ads for your roofing company, showcasing special offers, branded videos, and more. It’s just a click away for them to learn about your services.

We will collaborate with you to create focused ad campaigns that highlight your roofing business and build trust and confidence among consumers. This way, when visitors reach out for an estimate, they already have a positive perception of your brand.

We offer various types of ad campaigns tailored specifically for your company.

  • Branding Ad Campaigns
  • Retargeting Ad Campaigns
  • Lead Generation Ads (Storm Damage and Offers)
Build High Converting

Landing Pages That Get Instant Leads

The #1 reason ddigital marketing and advertising may not work for roofing contractors is the lack of effective landing pages that convert visitors into leads. Our lead capturing landing pages have been TESTED AND TESTED to ensure they have the highest conversion rates.

These specifically tailored roofing service pages are specially designed to catch the attention of potential leads and motivate them to take action. They are also branded, so people can easily recognize your company when they contact you or fill out a form.

Best Online Reviews

Get More Online Reviews

Having a good reputation is crucial for contractors online more than ever. While some customers may leave reviews without being prompted, many need a little encouragement.

When people search for roofing companies online, they want to see verified and trusted reviews on platforms like Google, Facebook, Yelp, and more.

We provide software tools to help you gather more 5-star reviews than your competitors in no time. Our reputation management and review software offer the following:

  • One easy website URL you can give your customers to visit and leave a review after completing a job
  • Automated emails sent to previous customers at regular intervals to request reviews directly
  • Allows you to embed them across your website for increased visibility
Video. Yep, that’s it

Set Your Company Apart With Video

That’s the one word that needs to be said and the one you need to hear to take your company to the next level in revenue and growth.

If you think you can succeed in the coming years and build your brand without using video, we’ll just say “Good Luck”.

We fully believe in the power of video here at AlphaClose Marketing because it simply works. It effectively delivers your company’s message, showcases the authenticity of your brand and its people, and builds trust above all.

We will guide you through our video advertising framework and produce all the necessary video ads for your advertising campaign over the next 12 months.

We can create the following types of video ad campaigns:

  • Brand Awareness video ads
  • Lead Generation video ads
  • Storm Damage video ads
  • Retargeting campaign video ads