Personal Injury Lawyers Digital Marketing

Personal Injury and Worker’s Comp Cases On-Demand

Personal Injury

Lawyer Marketing

The personal injury law practice is one of the most competitive out there, even within the legal industry. As you might expect, Personal injury lawyers digital marketing is also one of the toughest. Don’t believe us? Just Google the cost per click for the keyword “best mesothelioma lawyer” and you’ll see that it costs a staggering $935.71. In addition, 19 out of 25 most expensive keywords on Google are about personal injury lawyers.

That sounds crazy but these days, you can’t watch the television without seeing an ad for a personal injury lawyer.

Marketing plan

Poor Online Presence = Risk

If your personal injury law firm has a poor online presence, you risk falling behind the competition. However, getting found online is just the start of the battle. You should distinguish your practice in the market by improving your search engine rankings and increasing brand awareness.

With a sound digital marketing plan, you can.

We are a best-in-class personal injury lawyers digital marketing agency that specializes in marketing legal businesses. From search engine optimization (SEO) to web design to programmatic display, we’ve got you covered.

Digital Marketing And

SEO For Personal Injury Lawyers

Fortunately, you don’t have to do pay-per-click (PPC) exclusively and spend exorbitant amounts of money for a single click. So if you’re not going to rely on paid media advertising, what’s left?

Inbound marketing.

Inbound digital marketing is made up of tactics and strategies that are designed to attract prospective clients at the exact moment of intent.

Although you see many personal injury lawyers use traditional marketing methods like TV, billboards, radio, cold calls, direct mails, they’re not very effective these days. This is because you’re pushing your marketing message to the general, and often uninterested), public.

In the age of the Internet, clients prefer to do their due diligence. True enough, 93% of customers use search engines when looking for a local business or service – personal injury lawyers are no exception.

To capture these customers and turn them into long-term clients, here are some strategies that you can use:

  • Create a stunning and functional website that strengthens your brand
  • Increase your search engine rankings with SEO
  • Take advantage of content marketing
  • Turn your website into a conversion machine with conversion rate optimization (CRO)
  • Leverage the power of social media
  • Remarket to customers you’ve already interacted before
  • Create a customized PPC campaign

If you want to receive more new clients for your personal injury practice while optimizing your marketing costs, it’s time to see what we can do for your firm.

 
Digital Marketing And

SEO For Personal Injury Lawyers

Our team of high-flying digital marketing experts will help ignite the growth of your law firm.

Here are some benefits that you can expect if you partner with us:

Increase Your Search Engine Rankings

Even if you’re the best personal injury lawyer in the area, it means very little if people can’t find your law firm online. Through our SEO solutions, we ensure that your law firm website comes up at the top positions of the search engine rankings. It’s the first page or bust because 75% of users don’t scroll past the first page of the search results.

Acquire New Clients

Although increased online presence is great, those clicks and visits won’t matter without conversions. We are a digital marketing agency that specializes in results so our main goal is to ultimately increase your conversions. Increased conversions = more new patients.

Increase Your Revenue

We understand how difficult it is to build your personal injury practice with great lawyers. Having said that, let us outright say that building a strong online brand and increasing your client base takes a great deal of work.

Our digital marketing solutions won’t give you instantaneous results but stick with us and our strategies will give you long-term benefits.

Bonafide Partnership

We are more than just your agency partner. Our company is committed to igniting the growth of your law firm because your goals are also ours. We always take your needs and preferences into consideration and if you have ideas or goals in mind, we’ll gladly listen to you as well. A successful partnership requires clear and consistent communication.

Stay On Top of Your Campaign

We don’t keep our clients in the dark. With our monthly reports about your relevant KPIs, you’ll know exactly how your campaign is doing and how every dollar of your budget is being spent. Also, you have access to proprietary software and dashboard to help you stay updated and in control. If you have any concerns or questions about your campaign, our experts are just a phone call away.

Have the Local Advantage

Most personal injury lawyers operate within a local area. Therefore, it makes sense that you work with a digital marketing company that knows the market, culture, problems, and trends in your local area. We are a local-based digital marketing agency with specialists that live in your backyard. We’ll give your law firm the much-needed local competitive edge.

AlphaClose:

Our Proprietary Marketing Technology

What is AlphaClose?

It’s our very own proprietary AI-powered marketing software that will help you acquire new clients and cases. It allows you to oversee your marketing campaigns to see which ones are working or not. Your marketing platforms like Google and Facebook will be linked to your customer relationship management (CRM) system and have an eagle eye over your marketing campaigns.

Double Your Clients While Optimizing Your Budget

As a client, you want to make your investment count. With Funnelbolt, you can see which areas of your campaign are generating returns or not. If a certain campaign is not living up to your expectations, there’s no reason to keep it going. This gives you the opportunity to act and prevent a runaway spend. The AI-based marketing system will automatically optimize your campaign and get you the return on your investment.

Executive Level Reporting

To succeed in personal injury lawyer marketing, you need to track, track, and track. Considering how competitive the personal injury lawyer market is, you can’t afford to make mistakes or move too slow. If you stay on top of your marketing campaigns, you can make educated changes to correct mistakes and scale based on performance. With Funnelbolt, you can get reports on a Cost Per Client basis and know the ROI.

Step Into the Future of Marketing

Are you tired of traditional marketing methods like TV and billboards that offer no quantifiable results? Stop relying on “traditional” marketing solutions and blowing your marketing budgets on them. With Funnelbolt, we give you the opportunity to step into the future of marketing. See which of your conversion funnels are actually working to acquire new patients.

Attract More Clients

With Our Personal Injury Lawyers Digital Marketing

We are not the partner for you if you prefer a cookie-cutter marketing agency. However, if you’re looking for a dedicated and innovative marketing agency, you’ve come to the right place. Here are the ways we can help your personal injury practice:

Search Engine Optimization

It’s the process of optimizing your website so it ranks higher in search engine results. When people search for a personal injury lawyer in their area, you want your website to appear on the first page of the results. The higher your rank, the more clicks you’ll receive.

Web Design

A poorly designed will only turn your potential clients away. A website is the face of your law firm and it’s the first touchpoint for many of your prospects. You have to make first impressions count by having a beautiful and functional website. We will help you create a website that looks professional and optimized to convert visitors into clients.

Google Ads Management (PPC)

Google Ads works great for drawing personal injury clients locally, regionally, and nationally. What other marketing tool can swiftly place you at the very top of Google’s search outcomes? By setting up correctly, you might see outcomes from pay-per-click ads as early as tomorrow. You can effectively capture micro-moments and strong intent searches by incorporating fitting keywords in your ad groups.

Social Media Marketing

Legal professionals rely heavily on interactions with existing and potential clients. Social media is a great tool not just for social interactions but for increasing brand awareness of your services. You can also use paid social media advertising like Facebook Ads to generate more leads and target high-quality users. We will help manage your social media accounts to get the most out of your preferred platforms.

Conversion Rate Optimization

Is your website getting enough traffic but you can’t seem to get that phone ringing? There’s a good chance that there’s a problem with your site’s conversion funnels. With the help of Cardinal’s CRO experts, you can streamline your conversion funnels so the prospective clients’ journey towards conversion is easier – allowing you to acquire new clients more easily.