How To Attract More

Email Marketing For Roofing Company

If your goal is to drive interest in your roofing business through marketing, consider that 59% of respondents in a recent survey said email marketing influences their purchase decisions. On top of that, 78% of marketers saw an increase in email engagement over the course of 2019.

These numbers may not be surprising. It’s important to note, however, that crafting an engaging email that drives interest isn’t as simple as typing up a few words, quickly coming up with a subject line, and hitting send.

Roofing email marketing is part art, part science. As a roofing contractor, if you want to earn a greater ROI for your email marketing efforts, here are some best practices to keep in mind.


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Impressions matter over email

A Strong First Impression

As in life, first impressions matter over email.

Two factors can help you make a good first impression: your subject line and your preheader. The subject line is the first thing an email recipient sees in their inbox, and the preheader immediately follows it. Think of it as preview text or a sub-headline that will provide a bit more description about the contents of your email.

For example, if you’re sending an email to prospects about roofing maintenance tips, you’ll want to catch your audience’s eye by putting the most important information in the subject line with something like: “Tips For Maintaining Your Roof Through the Winter.” You can then share a few more details, briefly, with preheader text. You should keep your subject line to fewer than 50 characters to ensure the words don’t get cut off.

Research indicates that 47% of email recipients will open your email based on the subject line alone. Emails won’t do your roofing company any good if they don’t compel people to click, so use the subject line and preheader to your advantage to pique audience interest and make your marketing campaigns more effective.


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Email Content

Creating Engaging Email Content

If you want your emails to attract new customers, you need to focus on making the contents of those emails engaging. Here are some tips:

Getting roofing email marketing right takes both time and practice, but you can create engaging and impactful marketing emails by focusing your message on your customers, keeping things brief, and including subject lines and preheaders that clearly demonstrate the value someone will get from your email. There are plenty of ways to market your business, but mastering email marketing is one of the most effective ways to turn quality leads into future customers.

At AlphaClose Marketing, we bring many years of roofing experience to search engine optimization for roofers. With our personalized internet marketing strategies, combined with our passion for driving real results, we will provide your roofing business with more revenue, phone calls, and quote requests.


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