Email Marketing For Personal Injury Lawyers

The Benefits Of

Email Marketing For Personal Injury Law Firms

Check out these tips of email marketing for personal injury lawyers to ensure your firm is on the right track…

Email marketing has an ROI of 4,400%.

Yes, you read that right.

For every $1.00 you spend on email marketing, your personal injury law firm can expect to earn $44.00 back. Do you know of another form of advertising promising that kind of return on investment?

Across the world of marketing, email is one of the most popular (and effective) ways to engage and communicate with your prospects and current clients. 

You may believe you don’t have the time or know-how for email marketing.

But the reality is, if your personal injury firm isn’t doing email marketing, you’re leaving a lot of money on the table. Discover some of our tips for email marketing for personal injury lawyers below to level up your client intake and convert more leads into clients.

Why Use

Email Marketing For Personal Injury Law Firms?

If you’ve ever received an email from a brand, you’ve experienced email marketing.

Maybe your favorite clothing company told you about a sale, or Yelp let you know about the new restaurant in town. Were you more likely to buy those clothes or visit that restaurant after receiving the emails?

For law firms, email marketing involves sending emails to existing, past, and prospective clients. The email addresses you collect from them will make up your email list, stored in your legal customer relationship management (CRM) platform.

Many law firms use email marketing to send out newsletters, but you can also use it to give clients case updates or wish them a happy birthday.

Drip email campaigns 

Drip campaigns are a popular and highly effective form of email marketing. Drip campaigns automatically send emails based on a schedule or after a specific event.

For example, you could use a drip campaign to send a client an email when their case moves from “Treating” to “Pending Demand”.

Automatic email marketing does take some time to set up. But done right, automatic emails save you and your staff hours each week and create higher profits for your law firm.

Email Marketing For Personal Injury Lawyers

An Unmatched ROI

Email marketing has an extraordinarily high ROI: 44 dollars made for every dollar spent. You may think something that impactful must be pricey, but you’d be mistaken.

Many email marketing services are very inexpensive, ranging from free to a few hundred dollars a month for premium options.

Mailchimp is a great solution for firms with a growing email list because it is free to use if you have less than two thousand email contacts.

More Referrals

Repeat Business, And Reviews

Regular emails help keep your firm top of mind to clients, prospects, and even other companies you do business with. When you email someone, they’re seeing your name, even if they don’t open the message.

Instead of spending $14,000 on a billboard your ideal clients may or may not see, sending an email will put you right into their personal inbox, or the inbox of a close friend.

Many personal injury firms also use email marketing to ask for client reviews. Since one out of three legal clients turns to the internet to begin their search for an attorney, online reviews are more important than ever. The more positive reviews you have, the more prospective clients will trust you.

Client satisfaction

Happier Clients, Happier Staff

Even though you know you’re hard at work on your client’s case, they may not.  Law firms using drip campaigns can update clients automatically via email when changes are made to their case. You can also create a schedule of emails that check in with clients during their cases.

Small gestures like these show clients you care, and do wonders for their satisfaction with your work.

If you haven’t dipped your toes into Email Marketing For Personal Injury Lawyers yet, now is the time. Convinced? Check out our next post in the series on types of emails you can start sending to your clients.

4 Ways To Use

Email Marketing For Personal Injury Firms

Email marketing is essential for promoting and advertising your personal injury firm. Use these four ideas to nurture your relationships…

Starting out can be challenging, and deciding what kind of emails to send can be tough too. Here are some ideas to help you begin your personal injury firm’s email marketing.

 

4 Email Marketing Ideas For Personal Injury Firms

Firm Newsletters

Newsletters are a popular way for law firms to do email marketing. They help you inform your contacts about what your firm is doing and make sure they remember you. Since newsletters cover various topics, you can send them to all your contacts, including clients and referral sources. Here are some things you can include in your newsletter:

  • Your firm’s blog posts
  • Highlight a new or current employee
  • Recent verdicts
  • Volunteer work your law firm has done

Newsletters work well with content marketing. If your law firm has more content, it becomes easier to create new newsletters.

For maximum effectiveness, send your firm’s newsletter on a monthly or quarterly basis.

Client-Specific Case Updates 

You work hard on your clients’ cases, but they may not be aware of it. Keeping clients updated on the progress of their cases can make them happier. Email marketing is a useful way to provide these updates to your clients.

Certain case management solutions, such as Funnelbolt, simplify this process. By integrating with Mailchimp, you can effortlessly add clients to specific email campaign lists when their case status changes.

For instance, when you move a client from the “Demand Writing” stage to the “Demanded” stage, you can include them in an email list called “My Case is Demanded.” This campaign might consist of one or more emails that inform the client about what this stage of the case entails for them.

Birthday and Holiday Messages

Sending a birthday or holiday message is a small act, but it demonstrates that you care about your clients.

Your clients don’t need to be aware that the message is automated. Various email marketing services can send the email on your behalf. Here’s how you can automate birthday messages using Mailchimp.

Ask Clients for Reviews

Today, personal injury clients value online reviews. Having more positive reviews benefits your law firm. Clients often need a nudge to leave a review, and email provides an opportunity for you to ask for one.

Not everyone needs to receive this email, and that’s okay. Begin by selecting clients who would be suitable for leaving reviews. Create an email list specifically for them and send each client an email once their case is closed. You might be pleasantly surprised by how many clients respond!

 
Get Creative And

Nurture Your Relationships

We hope you found this series on email marketing helpful. Whether your law firm is new to it or has been doing it for a while, putting more effort into your email marketing can greatly impact your success. When combined with reliable case management software, email marketing can take your firm’s growth to new heights.